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This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

Tight spine with a crease, moderate wear around the edges, clean pages, consulted and read but treated with care. Ships with USPS tracking, ASAP.

Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. The numbers available to you are mind-blowing--but the amount itself can be mind-numbing. Where can one begin to filter through it all to find what is most beneficial for their company?Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces readers to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to:· Gain crucial IT support · Build a rock-solid database · Select key leading performance indicators · Design the optimal dashboard layout · Use marketing analytics to improve decisions and reap rewardsThere is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.

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**PLEASE READ** Cover may have some rubbing and or light scratches. There may not be some highlighting handwriting in this book. FAST shipping, FREE tracking, and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.

Offers writers advice on setting up a filing system, handling pending papers, organizing computer files, tracking marketing efforts, and managing financial records

This toolkit of intentional and compassionate strategies takes an encouraging, incremental approach to help even small groups get started quickly. Study the separate chapters on: imaginative marketing; the ministry of greeting, crafting welcoming materials, tracking and involving newcomers and structuring groups for growth. Then adapt an additional 34 pages of template forms, brochures, and procedures to your needs while employing Weeks' point-by-point recommendations to: make sure your signs and property invite, not confuse; create powerful, welcoming ads and print communication, train and prepare greeters; and develop programs to incorporate and track newcomers during their first critical months.